The video uploaded on April 23rd has fetched more than 1 million views and is also at the top three in the all time section. IPL franchises rush to bag sponsorships. Since then the characters have become so famous that every year fans wait to see what more the brand can bring out of these adorable characters. There has been no dearth in fan engagement on social media but the campaigns are a repeat show. This can be gauged from the huge fan following on social networking sites such as Facebook , Orkut and Twitter. They viewers tend to tire when they see the same creative again. The twist was that Vodafone wanted you to watch the match along with a friend of yours.
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Zoozoos — humans in animated costumes were launched during the second season of IPL in The Hindu Business Line.
Choose your reason below and click on the Report button. The growth can be visualized in the below snapshot: They viewers tend to tire when they see the same zlozoo again.
Since then the characters have become so famous that every year fans wait to see what more the brand can bring out of these adorable characters.
There has been no dearth in fan engagement on social media but the campaigns are a repeat show. It is irreverent, wanting change. This initiative was also powered with VodafoneSuperFan where fans were luve to nominate their friends and if your friend got selected, you also get selected. The latest initiative that the brand is running is VodafoneFanPhoto where fans can win exciting prizes if they can spot a Zoozoo in the virtual stadium.
To see soozoo saved stories, click on link hightlighted in bold.
These are named as the associate sponsors, while Coca-Cola, Jio, and title sponsor Vivo are the co-presenting ones. You can expect the commercial breaks to be a xoozoo affair, like every year.
Twitter shared the excitement of VodafoneArmy along with Facebook. Are you a Business Owner? Deepak Chahar bowls a strange delivery; sparks debate by Rishav May 25, The campaign from Vodafone has got a good response according to Unmetric. Vodafone is one of the premium brands who has been associated with IPL since the beginning. Last year the experience continued till the finals and it will build up as the IPL excitement moves ahead.
In fact the next three top videos in the period have been grabbed by the latest Zoozoo videos launched during the ongoing IPL. With time most forward thinking brands are investing on creating their own platforms, Telcom brand, Vodafone India has been doing the same by building its community on social media around its very popular animated characters — the Zoozoos.
The Zoozoos are small-bodied, thin women covered in layers of white fabric.
Foul language Slanderous Inciting hatred against a certain community Others. All articles with unsourced statements Articles with unsourced statements from January Articles with unsourced statements from June The engagement on the page is nothing short too. The prize of wining was zlozoo for the Vodafone Super Fan and the friend as they got to meet the winning captain at the stadium and appear live on TV.
Let the Zoozoos tell you how: Get instant notifications from Economic Times Allow Not now. The tweet that got the most engagement score according to Unmetric was related to promote VodafoneFanArmy. Will be displayed Will not be zoizoo Will be displayed. The brand posted 11 posts related to the VodafoneSuperFan and received K likes, comments and shares. The ZooZoos are already back on the small screen, and this time, many of them are Ninjas. The first two advertisements that will be released on Wednesday will feature a Zoozoo coming back for performances in a competitive dance show.
The Zoozoos were split in two parts – the body and the head. Staff Writer Published – Apr 3, 1: The telco has a separate Facebook page for Zoozoo madness, which has more than 18M fans at present and stands at the top of the ladder in xoozoo of number of fans by brands. The video uploaded on April 23rd has fetched more than 1 million views and is also at the top three in the all time section.